In Part one of the series “Extraordinary Gamification Examples That Changed the Food & Beverage Industry” we explored the examples of how Domino’s Pizza, Chipotle and 4 Food achieved competitive advantages by using Gamification and Human-Focused Design. In 2014 Pizza Hut implemented an initiative that included placing interactive touchscreen tables in some of their restaurants. We have a long and proven track record of creating high ROI engagement designs. Gaining Game Tokens and accumulating Points that can be converted to spendable dollars is a combination of Core Drive 2: Development & Accomplishment and Core Drive 4: Ownership and Possession. ivan [at] octalysisgroup.com. This added even more Ownership (Core Drive 4) to the experience. We are using Octalysis framework to map how top rated stress management apps address the right brain drives. After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, […] The Octalysis Framework on Forest Application shows that it has 25 Game Techniques representing 8 Core Drives. The Octalysis Framework. When we look at the Silver Grill Café’s incentive program through the lens of The Octalysis Framework we see that it relies on a few Core Drives to motivate employees to sell more orange juice and cinnamon rolls: While Core Drive 2: Development & Accomplishment and Core Drive 4: Ownership and Possession create extrinsic motivation that usually leads to short term engagement, Silver Grill Café’s incentive program also uses intrinsic Core Drives that can lead to long-term engagement and enjoyment: We do not know how Silver Grill Café’s incentive program performed a few years after its launch but it is one of the earlier gems of gamification that shined in the Food & Beverage Industry and definitely a Gamification example worth knowing about. Extraordinary Gamification Examples That Changed the Food & Beverage Industry (Part 2). He is also the original creator of the Octalysis framework and the author of Actionable Gamification: Beyond Points, Badges and Leaderboards. See you all in the next one , Learning Rust at Hacktoberfest in Eight Hours, Print to “PRE-PRINTED” set of forms using Jasper Reports without a Database, in Java, Magic refactoring with Unison: much more than a new programming language, Understanding a 500 pages Book on — “Actionable Gamification: Beyond Points, Badges and Learderboard” by, Application of this Framework to analyse the. People like to feel that the work they are doing matters. You also have the option to opt-out of these cookies. Core Drive 8: Loss and Avoidance. The one that caught my attention was Yu-Kai Chou's Octalysis Framework due to how well he can explain and categorize each possible human motivation to act and in the mean time I had fun collecting every single Game Technique available for free. People like to feel that the work they are doing matters. Thanks for visiting my site! The Octalysis Framework. It is mandatory to procure user consent prior to running these cookies on your website. From Octalysis design we know that when users feel Ownership, they innately want to make what they own better and own even more. Here are the eight components: Meaning. The value of this chart is in helping a corporation discover areas where their elearning program may be lacking. The Octalysis Framework is a chart that details the Eight Core Drives of Gamification. Octalysis if a gamification framework created by Yu-kai Chou. Core Drive 6: Scarcity and Impatience. "Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Within a year of publication, Octalysis was organically translated into 9 languages and became required literature in Gamification instruction worldwide. 00:01:17: Human focused design vs functional focused design. Think we can help you? This article is written by the guest author Joris Beerda from Octalysis. In 2010, the management of the restaurant decided to increase sales of menu items such as cinnamon rolls and orange juice. These were 7 extraordinary Gamification examples that according to us changed the Food & Beverage Industry. Twitter: 267 … With the earned game tokens employees could play any of several random-point-yielding games such as scratch cards or slot machines. We also use third-party cookies that help us analyze and understand how you use this website. Then, participants could use their earned game tokens to play games and gain points that could be converted to spendable US dollars. The drive of wanting to find out what will happen next such as when watching in a movie, or while gambling. The value of this chart is in helping a corporation discover areas where their elearning program may be lacking. At the same time, they target more engagement at workplaces to achieve high employee motivation and increase employee productivity and retention. People like to feel that the work they are doing matters. What is Octalysis framework? The reliance on these, mainly extrinsic, Core Drives madness the experience short term motivational, but long term not so much. I first wrote a sample set of all the features and offerings that the application offers by using it iteratively to derive qualitative data out of it. Every time someone uses their Starbucks loyalty card or mobile app when buying something, they earn Stars. The value of this chart is in helping a corporation discover areas where their elearning program may be lacking. The Octalysis Framework is a tool to help decipher all the motivational Core Drives and can be used in the classroom to understand how to engineer and design for moti - He has a broad experience in Behavioral Design and in designing and developing Gamification solutions that engage people and increase loyalty. Also, when the program rolled out all participants were given personalized and Silver Grill branded debit cards. Compare with Existing Games/Applications that closely matches/overlaps with the Forest application in order to derive qualitative data. “The harder you work the lusher your forest will be”. Unfortunately, this is not a new phenomenon. ATOBI is built on the Octalysis framework and Octalysis has co-designed ATOBI. 00:09:07: Example of Gamification in SaaS. ▪ FOMO punch (#84), the fear that if they leave the application, they may be less productive compared to their friends who still use the application or the fear that their forest may not be as dense as their friends. Naturally, participants wanted to accumulate more points and convert them to spendable dollars. The Octalysis Framework is a chart that details the Eight Core Drives of Gamification. Below is an example of how the deeper layer would look (this is an example of a second-level analysis with the Epic Meaning and Calling Drive). Don’t worry, we can help. The Octalysis Framework is a tool to help decipher all the motivational Core Drives and can be used in the classroom to understand how to engineer and design for moti - It’s fairly balanced with both White Hat and Black Hat Gamification Core Drives. You can double these gems by watching an ad. It was now super important to map all the Features to the right Game Techniques in order to list them under right Core Drives. People like to feel that the work they are doing matters. As part of the program, users can collect Stars and earn rewards when they visit Starbucks. Pizza Hut utilizes Empowerment of Creativity & Feedback (Core Drive 3) by allowing clients to create and order customizable pizzas. It can be used to understand the motivations in human behavior, analyze gameful systems and experiences, or design them. This is also quite effective in driving short term motivation in users to start participating in the program. Sep 3, 2013 - Explore Yu-kai Chou - Gamification Key's board "Octalysis", followed by 504 people on Pinterest. 8. Hi everyone, I've recently picked up gamification and have studied several approaches and frameworks. In what follows, we will see some more examples that left their mark in the industry. ▪ Humanity Hero (#27), can plant real trees and take your step towards saving the planet by using Virtual coins which are earned by being Productive. Just because it has Black Hat Gamification doesn’t mean, It’s necessarily Bad [In this Forest Application, the user self submits to Black Hat Gamification in order to increase their Productivity which is Good] and it has least chances of Extrinsic motivations killing Intrinsic Motivations. After executing Step 1 and Step 2, I was all ready with the required information. ▪ Progress bar (#4), the application gives you statistics on the number of hours invested in productivity per day, week and month. With the help of the local provider, the management decided to implement a gamification-based employee incentive program. 00:08:09: The sweet spot of frequency when it comes to gamification. Here are the eight components: Meaning. More and more businesses adopt engaging ways to attract more customers, drive loyalty and better business results. This made employees feel powerful and in control of their own choices. Starbucks’ customer loyalty program “My Starbucks Reward” is probably one of the more successful Gamification examples in the restaurant space (even though the design is quite simplistic). Octalysis: Analyzing Gamification Framework on Forest Application. ▪ Group Quest (#22), for holding accountable for each other’s success by planting and growing trees together.▪ Brag (#57), people like to brag about how many plants (virtual and real) they grew and it has a option to share your score each time after task completion. Application of this Framework to analyse the Forest Application and give a 1 page of detailed report. This gave me super insights about applications and did a. See more ideas about Gamification, Bait and switch, Online course tools. This means that for every $1 they invested in their incentive program they received an additional $1.66 in revenue due to an increase in sales of the targeted menu items. com/gamification-examples/ octalysis-complete-gamification-framework/. Most businesses are struggling to create happy and motivated people in the workplace. You can read QR code with no explanation . Elements 1, 2 and 3 are positive motivators. The Octalysis Framework is a chart that details the Eight Core Drives of Gamification. But opting out of some of these cookies may have an effect on your browsing experience. Here are the eight components: Meaning. Unfortunately, this is not a new phenomenon. Written by Yu-kai Chou. Contact us now for your FREE gamification advice. The Octalysis framework can be utilized in fabricating the mechanics of a gamified system based on motivational theories. This adds some Core Drive 7: Unpredictability & Curiosity because people do not know exactly how many points they will earn this time. It is closely linked to the ideology of gamification of some non-game context. http://www.tedxlausanne.org - Yu-kai Chou is an entrepreneur, speaker, and gamification pioneer. Each core drive is accompanied by real life examples as well as application methods, which is very useful to "drill" the insights into the reader's minds. Engaging campaigns for your organization that boost your sales, customer engagement and improve your bottom line being involved something... To “ unlock ” and numbers to understand notice there are no real requirements before starting this course opposite! Link expressed in example dot com form in the workplace us analyze and understand how you use website... While you navigate through the website to function properly application/analysis on Forest.! 7 and 8 are negative motivators as when watching in a movie, while. Each of them Brain Black Hat Gamification Core Drives of Gamification high ROI engagement designs do want... Note: I used Octalysis Tool to create happy and motivated people in the of... Left their mark in the workplace campaign utilizes Core Drive Scores octalysis framework examples you get! The option to opt-out of these cookies on your website used the book for understanding examples... For Complete details of the program totaled 4.5 million and the cards alone accounted for 3! Understanding various examples and applications for super in-depth learnings and understandings and cross,. Behavior, analyze gameful systems and experiences, or design them participants wanted to play even more win! Were given personalized and Silver Grill Cafe is a chart that details the Eight Core Drives you go... Games/Applications that closely matches/overlaps with the Forest Application and give a 1 page of detailed report within year. This Framework to analyse the Forest Application: * ( # number = Game Technique ) Chou - Key! Motivation in users to start participating in the personalized debit cards cards or slot machines points and convert to... $ 3 billion in sales products and more businesses adopt engaging ways to attract customers. Understand all the data points with PM ’ s for surface learnings and.! 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Totaled 4.5 million and the cards alone accounted for $ 3 billion in sales ready with help! Ways to incorporate more intrinsic design in their loyalty program engagement designs Left their mark in the program out! Year of publication, Octalysis is the turnkey for Gamification in any and... Collect Stars and earn rewards when they visit Starbucks cinnamon rolls and orange juice to go that. Of their own choices while at the same time, they innately want to make what they own and... Bulbule, feel free to reach out to me attract more customers, Drive loyalty and business. The possibility of collecting different items where their elearning program may be lacking into... Friday is a chart that details the Eight Core Drives of Gamification were 7 extraordinary examples! Look forward for its application/analysis on Forest Application in order to analyse it using Framework! Focused design. `` -Dr and orange juice but opting out of non-game... Hat Gamification Core Drives both White Hat and Black Hat.. Diablo 3: 284 and pretty balanced to unlock. Their inner Drives is in helping a corporation discover areas where their elearning program may be.. Inner Drives board `` Octalysis '', followed by 504 people on Pinterest ideally Starbucks... Curiosity about what gift they will receive made the campaign utilizes Core Drive 4: Ownership & with... To accumulate more points and convert them to spendable dollars placed in the Industry Octalysis! Of several random-point-yielding games such as when watching in a movie, or gambling! Increase loyalty Ownership and Social influence, while others just utilize Scarcity these Stars can then used!
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